Pepsi ending its sponsorship contract with IPL

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Pepsi is pulling out there sponsorship deal of the Indian Premier League (IPL) eventhow there are two years are left of the contract signed. However the Chairman of IPL Rajeev Shukla praised pepsi as a very good sponsor and said that this matter will be taken in the next ICC meeting which will be held on 18th of October.

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BCCI paased an official statement that says it has assured the steps which will be taken to address and will look over necessary solutions in favour of the league and Pepsico.

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Shukla also said that they are in a talk with other bic companies for the title brand and there is no big issue for this, he added that they have to talk about some specific points and is a good partner so they didn’t want to diturb the relations and assured that whatever will be the decison all the decision will be taken in a very smooth manner.

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A news paper report says that pepsi is pulling out his sponsorship deal because of the IPL spot fixing cases. pepsi has signed a deal of rs 396 crores to take the title sponsorship for the period of 2015-2017. befor pepsi it was DLF the biggest real estate firm was the title sponsors and did not continue with the deal so that they can promote other games too.

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Updated: June 19, 2016 — 8:14 pm

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